“MTM is excited to be a part of WeChat Go’s “Museum in the Cloud” initiative to keep audiences connected to the museums they love and miss. We hope these in-app experiences will encourage readers to remain engaged with global arts and pop culture, while closing the virtual gap during this period of social distancing,” said MTM Editorial Director Min Chen.
The program offers a wide array of choices from an aquarium in California, to contemporary art institutions. Aside from boasting a wide array of focus, all partner museums are also diverse when it comes to geography.
It includes Lowell Observatory, Museum of the City of New York, Peabody Essex Museum, Autry Museum of the American West, Solomon R. Guggenheim Museum, Brooklyn Museum, Walt Disney Family Museum, Aquarium of the Pacific, Telfair Museums, Asian Art Museum of San Francisco, and the Museum of Modern Art (MoMA). This partnership has also received support from the American Alliance of Museums or AAM.
“We are very happy to support WeChat’s initiative to help digitalize the museum experience, as it also connects to the American Alliance of Museum’s vision of building ‘A world informed and enriched by thriving museums,'”said Vice President of Development of AAM Arthus Affleck.
He also added that the “museum Mini Programs will enable Chinese audiences to tour American museums remotely from across the ocean, and help in bringing the world closer together under this special timing.”