Although it’s not a new concept, the idea behind the campaign is unlike any other since it stemmed out of appreciation and gratitude. The company’s team made sure to come up with a product design that would resonate with their target market. The cans were inspired by newspaper typesetting design blended with the classic colors of Pepsi – red and blue. The final output resembles iconic mid-century patriotic posters.
The cans have four different featuring quotes which include “Heedless of Danger, Fearless of Sacrifice, Charging to the Front,” “None Are Born Brave, Yet We Choose Not to Fear,” “White-Clad Warriors Brave the Front,” and other comments from actual readers.
The limited-edition cans can now be bought at the company’s flagship store at Tmall.
Photo Credit: ©Pepsico Design & Innovation