The company has been fortunate in receiving a significant increase in its anime content thanks to the increasing surge of Chinese anime in recent years. This year, Chinese anime was the top generated content category by Bilibili.
Bilibili’s active users have exceeded their Japanese anime channel. They also reached a whopping viewing time of 300 million hours – their biggest ever. The Chinese anime channel of the brand launched 104 works this year, similar to its Japanese counterpart. This comes as no surprise considering the rising value of China’s animation industry which now amounts to 194.1 billion yuan.
“In 2020, the post-80’s generation will turn 40 years old and the post-00’s generation 20. With the maturing of the animation audience, it means that animation as a content category is set to evolve from a need of children or adolescents to demand of people of all ages,” said vice chairwoman of the board and Chief operating officer of Bilibili Carly Lee, adding that they believe that next year will be a historical milestone that will mark a nationwide animation enthusiasm.
Bilibili is now fully committed to starting an extensive library of quality Chinese anime to meet the demands. The animes both span original content, as well as several adaptations of games, novels, and comics. For instance, they also announced the adaptation of Jinjiang Literature City which is now named Heaven’s Official’s Blessing or Tian Guan Ci Fu in Chinese. The anime adaptation will be available next year.
Furthermore, the increasing development of the animation industry has also paved the way for the upgrade of high-quality intellectual property of IP. The company has collaborated with literature platforms such as ZhangYue Technologies and Tencent’s China Literature to adapt famous works of literature into animations.