In response, regional catering groups have urged customers to order one dish fewer than the number of diners at a table — an attempt to overturn the ingrained cultural habit of ordering extra food for group meals.
Signs were displayed in the beef restaurant reading “be thrifty and diligent, promote empty plates” and “operation empty plate” — referring to the nationwide campaign — according to photos published in local media.
In a swift backlash, hashtags related to the incident have been viewed over 300 million times on the social platform Weibo.
The restaurant said it was “deeply sorry” for its interpretation of the anti-waste campaign.
“Our original intentions were to advocate stopping waste and ordering food in a healthy way. We never forced customers to weigh themselves,” it said in an apology posted online on Saturday morning.
Chinese state media has also waged war on viral binge-eating videos, known as “mukbang”, while livestreaming platforms have promised to shut down accounts promoting excess eating and food wastage.