“It’s a great chance for us to get to a wider public,” he said.
“And with a film, people are also likely to be more concentrated on the images rather than who is sitting in the front row,” he added dryly.
Haute couture is the preserve of the super rich and film and music stars.
Only the very wealthiest women can afford the intricate, made-to-measure creations, which are only shown in the French capital.
The rising Vietnamese designer Xuan-Thu Nguyen, who has been invited as a guest into the elite couture ranks, told AFP she was using her “artistic video” as a teaser to tempt people into her creative universe.
“If you have nothing, not even electricity, you still can create,” she said.