Amazon said the movie will now premiere on June 12 and be available in 200 countries and territories worldwide — in what Sircar called “the dawn of a new era for Indian entertainment”.
Analyst Akshaye Rathi said the move reflected “a tectonic shift for Bollywood and how business will be done in the future”.
“The Indian film industry has to keep the release window alive — either in theatres or digitally — to survive,” Rathi told AFP.
“The industry has to stop thinking about the next two quarters and focus on surviving for the next two decades by embracing technology.”
Amazon operates in a crowded field in India, alongside not just Netflix but also others such as Hotstar — partnered with Disney — in the fight for eyeballs in the market of 1.3 billion people.