By the time Chinese audiences were introduced to the franchise, “the technology seemed old,” Fan Yunxin, from a Beijing-based science fiction reading group, told AFP.
“Space opera isn’t really something Chinese people related to,” Fan said, adding while she likes the films, she didn’t know of any “hardcore” fans.
Alex Hu, a 24-year-old science fiction fan, said he was unimpressed with the visual effects.
“I would say a lot of fight scenes in Star Wars are similar,” he said.
Chen said Chinese sci-fi fans tend to prefer “hard” science fiction that focuses on scientific theory and have high demands for a story’s logical consistency, but “Star Wars” was more like a “Roman empire tale that had been moved into space.”
When he first watched one of the films, he was amazed by how casually alien and human characters co-existed in the “Star Wars” universe, something he had never encountered before in a science fiction film.
Shanghai-based analyst Noel said Disney would need to rebrand “Star Wars” to sell the franchise in China.
“What they need to sell them now, is a new story,” she said.
“It’s not enough to include Chinese-style drawings or Chinese architectures.
by Jing Xuan Teng with Lan Lianchao in Shanghai