The group provides a welcome respite for its members, who frequently face online abuse when they post publicly, and encourages women to share success stories as well as problems.
But the diverse narratives have also brought a range of criticism.
Ahmed has been accused of promoting divorce and “wild” behavior, even as more progressive voices have slammed the group for allowing conservative views to be shared.
Her work is challenged from “almost every angle”, Ahmed says, pointing to an element of internalized misogyny among some members.
But she says her aim is not to “serve a small niche”, rather to shatter stereotypes and break norms.
“If people were already well aware, we wouldn’t need spaces like this. It’s exhausting, frustrating and takes every drop of my strength to keep continuing.
“But every time someone changes their mind or we get success stories — instant gratification!” she tweeted recently.