Mattel recently had a surprise increase in its revenue this year after it launched dolls based on the Korean pop group BTS
. The boyband has taken over the charts locally and internationally for more than a year.
The sales of the company went up 10% to a whopping $721.7 million in this year’s third quarter.
The boost in sales was surprising considering analysts expected a 1.2% sales drop due to the recent release of Frozen 2 dolls, which are owned by Hasbro Inc. Meanwhile, Hasbro missed their profit estimates and put the blame on tariff uncertainty, and the rising cost of shipping and warehousing.
The Mattel BTS dolls were launched in Singapore in mid-August. It can be bought in different Toys “R” Us branches and website, popular bookstores, stores in Changi Airport, OG, and Takashimaya, among others. Each doll is priced at $34.99, and the full set which features all the BTS members – Jungkook, V, Jimin, Suga, Jin, RM, and J-Hope, costs $244.93.