Rodan + Fields is bringing new bouts of discovery and expansion into their new array of compelling skincare products. Now that they have dominated the West, the prestigious brand is making its way to Japan, a renowned fast-paced market for makeup and skincare lines. By 2020, Rodan + Fields is going to be available in Asia with products exclusively designed and formulated for the Japanese market demographics, just like it did in North America, its place of birth.
Dermatologists and entrepreneurs, Dr. Katie Rodan and Dr. Kathy Fields became the founders of the brand in 2002, a decade after they pioneer one of the most successful skincare Proactive.
The goal of Rodan + Fields is to help women be their absolute best selves with the best skin to boot. They have a genuine appreciation towards Asian women and their dedication and patience with beauty products, as well as their understanding of the importance of health and confidence.
Why Japan? President and Chief Executive Officer of Rodan + Fields, Diane Dietz, said it best:
“We are looking forward to the opportunity to enter this important market and bring our innovative, regimen-based skincare brand and business proposition to Japan. Our brand heritage resides in giving women life-changing skincare through the highest quality products and it makes Japan a natural next step as we expand Rodan + Fields’ global footprint.”