Dispute on Findings
Facebook pushed back against what it contended were inaccuracies in the report, saying it strongly disagreed with its business model being characterized as surveillance-based.
“Our business model is what allows us to offer an important service where people can exercise foundational human rights — to have a voice (freedom of expression) and be able to connect (freedom of association and assembly),” said a letter from Facebook privacy and public policy director Steve Satterfield in an annex to the Amnesty report.
“Facebook’s business model is not, as your summary suggests, driven by the collection of data about people.”
Facebook spotlighted its measures implemented which limit data information used for ad targeting; controls provided to users regarding their data; and steps taken to restrict abuses by apps on the social network.
“As you correctly note, we do not sell data; we sell ads,” Facebook said.
Facebook chief and co-founder Mark Zuckerberg has called for governments to implement uniform rules regarding data-handling instead of leaving private companies to make crucial social decisions such as the limits of free speech.
Google did not offer a specific written response.
But the Amnesty report noted that Google announced this month it would limit data that it shares with advertisers through its ad auction platform, following the launch of an inquiry by the Irish data protection authority and had launched a new feature allowing users to delete location data.