Its name is as attention-grabbing as its designs. The brand was founded by former J-league soccer players Atsuhiko Mori and Keiji Ishizuka in 2005.
“Some time after I finished with soccer, I was drinking with my partner at the time. We weren’t thinking of doing anything big in particular, but we at least wanted to do something cultural, and that’s what we started with,” shared Mori with Hypebeast.
This Japanese brand features designs that are heavily influenced by art, films, photography, music, and American culture. The owners also credited Italian architecture, and film directors such as Jean Luc Godard, and Bernardo Bertolucci, among others, as their inspiration.
The clothing line is instantly recognizable thanks to its boldly embroidered designs with the text “Paradise Tokyo” or “Guilty Parties” – an ode to the Nakameguro and their offshoot brand. Wacko Maria reached cult status after its collaborations such as WTAPS, N. Hoolywood, and other brands.