That included opening more halal restaurants and mosques, as well as banning the public slaughter of hogs, with the governor saying the practice could turn off Muslim visitors.
“This idea to bring in halal tourism is going to divide people,” festival organiser Togu Simorangkir told AFP
“It’s a step back for tourism here,” he added.
About 1,000 people dropped by the event, including children who scribbled in pig-themed colouring books and adults watching as hogs were judged on their plump proportions.
“Batak culture is particularly known for its pigs,” said higher schooler Edo Sianturi.
“We’ve been raising them and earning a living from them for generations.”
Visitor Sabrina Singarimbun, a Muslim student in a head-covering hijab, was keen to see which best-dressed pig would win the festival’s fashion contest.
“I disagree with the (halal tourism) idea because it’s Batak culture here and most people aren’t Muslim,” she said.
Tourism is About Happiness
Elsewhere, halal tourism is often seen as a lucrative business opportunity.
Thailand and Taiwan are among regional destinations tapping the halal tourism sector, which a 2017 study found will be worth some $300 billion annually.
This month, Indonesia ushered in new halal labelling rules for consumer products and services, as the government eyes travellers from other Islamic nations to rev up its much-touted “10 New Balis” tourism push, which includes Lake Toba.
But efforts to cater to Muslim visitors has drawn controversy.