At the end of the ride, one man lifts his hands off the seat handles, visibly trembling. A black screen follows featuring advice that some social media users have dubbed a slogan for 2020: “scream inside your heart.”
The video was first posted last month, as coronavirus restrictions eased and reopening theme parks asked visitors to avoid screaming and keep social distance.
“Even though the amusement park association’s guidelines ask you to ‘refrain from speaking loudly’ we have received complaints it is ‘difficult’ or ‘impossible’, so Fujikyu Highland offers a good example,” the operator said on its website with the video.
It promised customers who could keep their screams silent would get a discount on photos taken of them on the park’s signature Fujiyama coaster, which plunges riders from a height of more than 71 meters.