Chinese consumers said the brand had been inconsiderate in posting the photos during a sensitive time.
“I used to be your hardcore fan, but now I’m a Chinese first and foremost. I love my country and I won’t allow her to receive any defamation or violation,” one person posted on China’s Twitter-like platform Weibo.
“Whoever buys their products is blind,” another post read.
Tiffany’s CEO Alessandro Bogliolo said in August that continuous business disruptions in Hong Kong had impacted the company, estimating six full selling days were lost due to unplanned store closures during the second quarter of this year.
Bogliolo said the city was the brand’s fourth-largest market by sales — after the US, Japan and mainland China.
New York-based Tiffany opened its largest-ever product exhibition in Shanghai in September, a move it hoped would attract young Chinese customers.
The company’s sales grew more than 25 percent in mainland China between March and June — a stark contrast to a three-percent drop in the company’s global turnover in the same period.
Tiffany has 35 shops in mainland China, and plans to open branches of its Blue Box Cafe in Hong Kong and Shanghai.