Although there are men who choose to do surgery, the majority on the pressure to attain a high beauty standard is centered on women.
This even intensified because of widely-famous K-pop stars who undergo surgery to hold up the standard, and countless YouTubers with millions of followers who offer tutorials of about skincare and makeup.
Not only that, even in public buses, shopping malls, internet, and even TV, women are bombarded with beauty ads.
One ad in the Seoul subway stated, “Born pretty? That’s a big fat lie.”
The movement of South Korean women has also inspired thousands of people to march against the sexual assault that was committed by some of the country’s biggest k-pop stars – a scandal that shook both international and Asia news.
Furthermore, there is also a huge disparity in the economic and political disparity of the country’s men and women, as exhibited by the wide wage gap. Also, women only make up one-sixth of the South Korean national assembly seats, making then underrepresented.