Even now, posters with a similar aesthetic can be seen throughout the country during major anniversaries or the Communist Party Congress.
One of Truc’s latest designs depicts an ethnic Thai mother helping her daughter put on a mask while urging people to wash their hands.
“My idea was to draw people who are part of the ethnic minority community, who live in remote areas and have a low literacy level, in order to help spread the party and government message clearly,” he said.
A total of 14 designs from 10 veteran artists were selected following the contest, with 700,000 prints displayed in public spaces across Vietnam, according to the Culture Ministry.
Younger creatives, meanwhile, have also pitched in to help with public health messaging, with many posting their work on social media.