State media and online platforms have also begun to wage war on food waste.
Popular livestreaming platforms Douyin and Kuaishou said they would shut down accounts of people who gorge themselves on excessive levels of food, sometimes until they vomit — a viral video practice known as “mukbang”.
But some social media users were dubious about the food waste drive.
“First of all we should change our national tradition of loving to keep up appearances, we always feel that ordering one dish between two people is shameful,” wrote one user on Weibo.
“This is insane,” wrote another. “In future, do I have to use half a piece of toilet paper when I use the bathroom?”