Rodan + Fields Skincare Launches in Japan

Nov 27, 2019 | BEAUTY, BIZ, Japan, NEWS, STYLE, US

After five years of determination and extensive research, Rodan + Fields is bringing their innovative and advanced dermatological expertise to the Japanese market

Rodan + Fields is bringing new bouts of discovery and expansion into their new array of compelling skincare products. Now that they have dominated the West, the prestigious brand is making its way to Japan, a renowned fast-paced market for makeup and skincare lines. By 2020, Rodan + Fields is going to be available in Asia with products exclusively designed and formulated for the Japanese market demographics, just like it did in North America, its place of birth.

Dermatologists and entrepreneurs, Dr. Katie Rodan and Dr. Kathy Fields became the founders of the brand in 2002, a decade after they pioneer one of the most successful skincare Proactive.

The goal of  Rodan + Fields is to help women be their absolute best selves with the best skin to boot. They have a genuine appreciation towards Asian women and their dedication and patience with beauty products, as well as their understanding of the importance of health and confidence.

Why Japan? President and Chief Executive Officer of Rodan + Fields, Diane Dietz, said it best:

“We are looking forward to the opportunity to enter this important market and bring our innovative, regimen-based skincare brand and business proposition to Japan. Our brand heritage resides in giving women life-changing skincare through the highest quality products and it makes Japan a natural next step as we expand Rodan + Fields’ global footprint.”

Rodan + Fields spent five years perfecting their formulas for the Japanese market. The tentative products have undergone testing to ensure its effectiveness and success. The brand commits to the mission of bringing dermatologically-tested products to the home with an organized regimen that allows consumers to reach thorough and efficient methods of skincare. And this bodes well for Japanese women who take great pride and care in their physical health and attributes. 

Do Good: A Perfect Partnership

Rodan + Fields makes its way into Japan with more than just a skincare agenda. They have started a non-profit organization called Prescription for Change that helps children succeed in life through assistance with counseling, tutoring and nutrition. This aims to assist the youth who have lost their way to find their journey back to school, work, and ultimately, themselves. It has done wonders in the United States, and Rodan + Fields is honored to be sharing its impact with Japan.