The White Supremacists: The Color Divide
Even today, people are judged on the basis of their skin tone and complexion and denied opportunities to grow. It seems the supremacy of Whites’ reigns with racism penetrated at the roots of culture, which has never evolved in time to sync with the modern-age values of seeking beyond the “fair (er)” self.
It’s hard to stay blinded to the sugar coated euphemistic ways in human speech and behavior, camouflaging the naked truth when referring to the blacks, the browns and the in-between shades as “the people of color.”
Cashing on the shady propaganda, the disguised nature of truth and the dreamy desire of aspiring snowwhites’, consumerism soon caught up and so did the skin-lightening, skin-whitening brands emerge, products competing with each other, tapping into new markets and offering tall promises of perhaps altering your pigmentation levels, reducing the tan effect and changing your skin tone to one-shade lighter or “fair (er)”. Errr!
Little did the fairness cream brands envision then that the human mindsets will evolve in time to embrace “people of color”, value diversity across cultures and become more inclusive in nature.
Just wondering, if a change in racist and supremacist ideologies demanded evoking people ire to stir a movement and shaken up the system of glorified whites in positions of power? Thus, bringing to light racism on ground in the new-age America – with the #BlackLivesMatter (BLM) campaign.