88Rising Will be Your New Favorite Music Channel
Love music from Asian artists? Then you’d want to tune in to 88Rising, the first 24-hour broadcast radio channel in North America that will showcase All-Asian music from around the world.
88Rising, the home of some of the biggest Asian artists like Rich Brian and NIKI will be launching an all-Asian radio channel in collaboration with American broadcasting company SiriusXM.
Showcasing Artists From Asia
The commercial-free radio channel will run 24/7 on Channel 305 on SiriusXM app’s. This is the first radio channel of its kind in the country.
“Collaborating on this channel has been truly organic and in synergy with our goals on bringing 88’s foresight regarding Asian culture and its impact to American listeners through our new channel, 88RISING RADIO,” said and 88rising CEO Sean Miyashiro.
The radio station debuted with multi-genre podcasts and tracks from all around South Korea, the Philippines, Thailand, China, Japan, and Vietnam. The entire lineup is curated by the label.
“88RISING is a pioneering force bridging East and West, with unquestionable success and credibility in bolstering cutting-edge Asian music culture. It is exciting to have 88RISING join the SIRIUSXM lineup, where its music, content, and curation of 88RISING RADIO channel will have it on par with any of our great music channels today,” said SIRIUSXM President and Chief Content Officer Scott Greenstein. SiriusXM is known for creating amazing content that speaks to American pop culture.
Its debut was celebrated with twenty-four-hour takeovers with different segments and programs. Beabadoodee, Phum Viphurit, Yuna, Keshi, Japanese Breakfast, and Dumbfounded are just some of the artists that will guest host the radio channel. This 2021, DAY6’s Jae, Joel Kim Booster, DJ SOSUPERSAM’S SO SUPERDOUNDS, and Miyashiro will host programs for the radio station.
The New Age of Asian Music
“This is a great indicator of where Asian music has come today. Just playing Asian music 24 hours a day is a huge win and a massive step forward,” said Miyashiro in an interview with Billboard, adding that the radio station has been in the works for quite some time but it was delayed due to the pandemic.
The launch of the radio station coincided with Double Happiness Winter Festival, where some of the label’s hottest artists also played. The festival was even streamed on the platform.
Check out their radio station here > 88 Rising Radio