Group leader RM said that the light-heartedness of “Dynamite”, as well as elements of disco-pop that make it “easy to sing along or hum along with”, contributed to its historic success in the US.
“‘Dynamite’ is more familiar because of the language,” he added.
According to experts the song was carefully and commercially planned to target the Billboard ranking, which blends US streaming, radio airplay and digital sales data to determine the top hits.
“By releasing a song in English, BTS definitely appeared to be targeting radio audiences, which have been reluctant to embrace them even though they have a sizable audience on every other single platform,” said Tamar Herman, the author of “BTS: Blood, Sweat & Tears”.
“This song very much appeared from the get-go an attempt to land atop of the Hot 100, which has been one of BTS’s longterm goals,” she added.
“By releasing it amid Covid as a song aiming to comfort listeners it definitely found its audience.”