Sadness and Shame
Analysts say gloomy economic conditions have pushed India’s middle class to pile their cash into savings.
“The whole economy has slowed down and reduced spending on weddings is a by-product of that. Everyone except the super-rich are affected,” Pradip Shah from IndAsia Fund Advisors told AFP.
“It is reflective of how sombre the mood is,” he said.
In a country where families traditionally spend heavily on weddings — including taking on debt in some cases — the downturn is also a source of sadness and shame, with elaborate celebrations often seen as a measure of social status.
“We haven’t even invited our neighbors. It is embarrassing but the current situation doesn’t offer us much respite,” 52-year-old Tara Shetty told AFP ahead of her son’s wedding.
“In my era, we always spent a lot and had thousands of people attending the weddings,” she explained.
“My wedding was supremely grand, and now my son’s is the polar opposite.”
PICTURES BY INDRANIL MUKHERJEE