Additionally, the show also has a Qiguan or Al Radar feature that allows fans to identify the characters and access the background of the actor or actress playing the role. They can also join discussions about the iPartment characters in Paopao, a community for fans to interact with celebrities. The database of iQIYI estimates that this amazing function was used over two million times on the first day of the show’s release alone.
That’s not all. It turns out, iPartment has become a master at audience engagement with another social interaction feature called star chat room where a pop-up chat appears as the viewers watch the show. When one of the show’s leading actors joined the discussion in January, more than one million viewers entered the chatroom in just 50 minutes.
To make fans even happier, iQIYI launched a VR video from the show. The content entitled The New Tenant Report VR is available on the service’s VR devices and VR app. Here, the viewers can immerse themselves in the show and act as a tenant in the apartment unit where the show takes place.
Friends vs iPartment
Despite facing backlash, there’s no denying that although Friends and iPartment have significant parallels, the latter has taken the show to a different level by involving its audience in a huge chunk of the sitcom. After all, a spokesman for iPartment said that the show did not plagiarize the Friends. It’s merely an homage.