With its mission to expand its Asian audience, the company has set its sights on one major Asian country –India, where it can possibly amass more than 100 million subscribers.
“If you think about the opportunity, there are about 450 million internet users in India and about half of them are watching video on YouTube and services like that, which makes for a very interesting, addressable market,” shared Sarandos.
With its plan to position itself lower against competitors and provide more locally produced content that international and domestic audience can relate to, there’s no way to go but up.
Netflix in China
When asked about the company’s plan to infiltrate China’s market, Sarandos stated that it is “a little way off.” Currently, it has a licensing agreement with iQiYi.
“China’s tough for a Western media company to operate in and we’ve not been very active in the market at all — with the exception of licensing some of our shows into the market. And that’s going to be our strategy for a little while,” added Sarandos.
Despite this, Netflix is still releasing original series in China which include “The Ghost Bride,” “Nowhere Man,” and “Triad Princess,” with productions from Hong Kong and Taiwan.
In the near future, more people all over Asia may be canceling their satellite and cable subscriptions to make way for the buffet of TV shows and films, as well as the exclusive content that Netflix offers.