Ice Cream Returns to its Humble Home: How Asia Surpassed the West
Ice cream sales have largely been dominated by the Western market for many years, but alas, times are changing. Now, the West is looking to Asia for inspiration. This is not all that surprising because, well, ice cream got its start in China. Asia is reclaiming their invention and dominating the market with its unique, delicious and sophisticated recipes and trends.
China leads with the world’s largest market sales of ice cream with a whopping 4.3 billion. In 2016, India, Vietnam and Indonesia amassed a total of 13 billion liters worth of ice cream sales. India, alone, is expected to reach 657 million liters of sales by 2021. Global food and drink analyst, Alex Beckett, stated in an interview:
“The rapidity with which India’s ice cream market is expanding is worth noting. The low per capita consumption of retail ice cream in India demonstrates the exciting potential in what is the world’s second most populated country, although competition from street vendors should not be underestimated.”