The app launched in Singapore in partnership with Wine Connection, one of the leading wine retailers in Southeast Asia. Through the app, all the local outlets of the company were transformed into an AR-experience store. The app even optimized more than 500 wine bottle labels in the app. Since the release coincided with Christmas, it had an adorable animated Santa Claus.
According to the company, the app is set to globally launch in the latter half of 2020, adding that collaboration for the launch is in sight. Some of the companies that are already on board are PengWine which is a Chilean wine brand, and Fat Bastard, a French wine brand.