“Everyone is not familiar with the technology, so I thought it’s something that I could learn and try,” she said. In her book, she believed that the ERP program she introduced helped boost the company and it was nothing short of a revolution. After her education in Singapore, Phuong received a job offer from a company there, but decided that her place was back in THP’s boardroom, where she belonged.
Phuong did not enjoy special favors as she worked up the ladder at THP. While it was common for many family-run businesses to provide posh, well-paying positions to family members, this was simply not how her father did business or treated family.
Her first ever role in the company was, of all things, being a secretary to the marketing director. She had to negotiate her salary with her father, too. Phuong would learn the ropes of THP, and would eventually move up the ladder slowly, transferring to different departments, until she finally earned her right to be the company’s deputy CEO.
It took her almost eight years to understand everything she had to know to operate the company the way she does know – and you can be certain that there were plenty of trials and errors along the way. When she attended Harvard’s management course nearly a decade ago, it was only then that she understood her father’s management practices. “I’m an idealistic person, so I had problems listening to my father’s reasoning for things, like addressing KPIs (key performance indicators) and really understanding the reality of the situation,” she says.
Presently, Phuong is in charge of THP’s marketing, public relations, and CSR programs across the 63 provinces of Vietnam and 16 countries where they export THP’s beverages. She is also a member of the Young Presidents Organization and an Executive of the Beverage Association of Vietnam.