Do More and More
She is the only Indian designer to join the Sustainable Apparel Coalition (SAC), a global alliance of retailers, brands, suppliers, campaigners and labor groups that provides members with the tools to measure the environmental impact of their activities.
The SAC is a non-binding organization, meaning members are largely responsible for their own efforts towards sustainability and transparency.
For her part, Dongre says she feels a drive “to do more and more” on the environmental front.
At her factory, cafeteria food waste is composted or used to make biogas while the water utilized in clothing production is recycled and pumped back into the bathrooms.
Her lower-priced brands AND and globaldesi use fabrics such as sustainably-produced tencel — a biodegradable fiber made of wood pulp — while the slow fashion luxury label Grassroot showcases hand-woven, hand-embroidered designs created by Indian artisans.
Yet this commitment to sustainability and to preserving dying crafts comes with risks attached, as Dongre realizes.