“Gulabo Sitabo”, starring Bollywood legend Amitabh Bachchan, premiered on Amazon Prime last month. Other Hindi movies have followed a similar route, as have the huge Telugu-, Tamil- and Malayalam-language film industries.
This has sparked fury from cinema operators.
INOX Leisure Ltd, India’s second-largest multiplex operator, warned producers of possible “retributive measures”.
“Movie stars are not made on the small screen but on the silver screen,” Siddharth Jain, INOX executive director, told AFP.
But, noting the financial might of the competition, he said: “No business model in the world can compete with free money and Netflix is nothing but free money.”
Shoojit Sircar, who directed “Gulabo Sitabo”, told AFP that “a digital release was a tough decision” but financial constraints pushed him to do it.
“A lot of technicians are dependent on me,” Sircar said.
“Cinema magic cannot be replaced by TV, iPad or laptop experience. But I needed to move on.”