New BTS Dicon Photobook Stuns Fans
The Bangtan fever is here to stay. BTS fans are now clamoring for more releases of the BTS Dicon Behind the Scenes Photobook, which is also called the BTS Bible among fans.
Along with their new album, Map of the Soul: 7, BTS released a deluxe photo book that comes with over 300 photographs taken in Los Angeles, and exclusive interviews with the members. The acclaimed book precedes its reputation as the “BTS Bible,” or “BTS God book” by topping HMV & Books’ online sales in the male category in the first half of 2020.
About the Photobook
BTS Photobook, Dicon Behind the Scene – If We Are Together, the Desert Will Be the Sea, was first released in Korea but was later on released online in Japan. True to the hype, fans flooded the website which caused the server to crash and it sold out in a single day. The Japanese release of the book includes a 220-page large volume photo book, 10 postcard sets, 15 original card sets, and a Japanese translation booklet. In the US, the book is also sold out in stores like Music Plaza.
Bangtan Fever
Kpop group BTS is a record-breaker in every sense. Their digital release Dynamite, which is part of their new album, recently topped the American billboard Single Chart “Hot 100” for two straight weeks, making them the first Korean artist that peaked on the chart.
The photobook proves that Korean entertainment companies have perfected the art of thinking outside the box. The company behind BTS put so much thought and effort into creating not just albums, but also sleek photo books that come with exclusive content like tickets, postcards, stickers, and posters. This way, the top-notch product can then be marketed not just as a music-related product, but as a collectible.
In most photos in the book, the boys are dressed in neutral or white tones. This image may seem usual, but it’s a sharp deviation from the colorful aesthetic they showed in Map of the Soul: Persona, their previous album. Despite this detour, fans remain delighted with the public image they continue to portray. Much like other male kpop groups, it is clear that BTS does not heavily rely on the traditional image of Western masculinity.